Tuesday, May 19, 2009

MerchantCircle - Engaging/Contracting with an On-Demand Workforce for Content Categorization

Another Client using LiveWork for their on-demand workforce needs is Silicon Valley-based MerchantCircle. MerchantCircle is a social network of 750,000 local businesses that helps business owners attract more customers online for free.

To improve ensure the integrity of their network and improve user experience, MerchantCircle sought to outsource the process of categorizing and validating over 300,000 online business listings, and turned to LiveWork to source, screen, engage with, and pay an on-demand workforce.

MerchantCircle had specific requirements related to the qualifications of applicants, and leveraged LiveWork's integrated workforce screening tools to rapidly filter the applicants who applied to the project. This enabled MerchantCircle to rapidly reduce the screening process associated with contracting with an on-demand workforce, that doesn't exist with other marketplaces. As a result, MerchantCircle was able to source dozens of qualified applicants in a matter of days.

If your corporation could benefit from an on-demand workforce, we look forward to hearing from you!

The LiveWork Team
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