Tuesday, April 28, 2009

Adroll - Engaging an On-Demand Workforce for Lead Generation

It has been a few weeks since we launched our public beta. We have selected a small group of pilot Clients (both large, global Fortune 500 corporations and emerging global leaders) who have been working with us over the last several months as we improve our product. We really appreciate the valuable feedback and patience as we continue to improve LiveWork.

Each week, we plan to highlight a Client who is using LiveWork for their on-demand workforce needs. This week, we are showcasing Adroll, a San Francisco social advertising platform that is using LiveWork for lead generation. Adroll is a venture-backed startup with a limited direct sales force, and was seeking cost efficient ways to augment their existing inhouse team for certain business processes. Through LiveWork, Adroll is able to rapidly source, engage with, certify, and pay a virtual workforce of independent contractors to assist their inhouse team with lead generation, providing high quality, cost effective leads.

Unlike other work marketplaces, Adroll can leverage the integrated workforce screening, scheduling, and collaboration tools to efficiently monitor and optimize an on-demand workforce. Adroll is able to also leverage LiveWork's “pay for performance” model, paying only for results.

If you feel your corporation could benefit from an on-demand workforce, we look forward to hearing from you!

The LiveWork Team
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